We are on vacation untilAugust 5 · we will gladly respond and get back right away 💜🐮
Tribute to Seth Godin · Purple Cow Park
When suddenly...
out of the blue!
Kilometers of pastures. Brown cows, all the same, all forgettable. Then you see her: purple, cow-like, impossible not to talk about.
The Purple Cow.Those who see her, tell her story.
The manifesto of the purple cow
Sure is risky.
Remarkable is the only route.
Remarkable or invisible
In a pasture of brown cows, no one slows down. The Purple Cow doesn’t ask for attention: it demands it, standing still.
Risk is safety
Doing what everyone does is the most dangerous bet there is. The only way to be safe is to be impossible to ignore.
Not for everyone
The Purple Cow isn't liked by everyone — and that's exactly the point. It speaks loudly to a few, doesn’t whisper to many.
The unsaid is purple
What you don't show, what you hold back, what you allow to be imagined: that's where brown becomes purple.
Where our Purple Cow grazes
ZAPHQ.SPACE doesn’t do marketing: it creates things worth talking about. Twelve Houses, a digital inquiry, a set where the spectator hears but doesn’t see everything. Purple cannot be explained: it must be crossed.
Enter the ConstellationActions, not mumbo jumbo · either you're remarkable, or you're invisible
The door between the Houses
ZAPHQ.SPACE
The Reception of the 12 Houses
Enter →
Glass and brass · like a hotel in the heart of Siena
We are the first e-commerce in Tuscany that does not send marketing communications. We don't need it. Your time savings are our advantage. Only essential technical cookies. Easy, right?
